On Saturday 21st September 2013, Diesel unveiled its store at the Centro Lekki Mall, Lagos.
Inviting customers to its first store in West Africa was a selection of champagne and cocktails made available by one of the world’s most loved brands Moet & Chandon, Hors d’oeuvre served by Chef Fregzand a sweet serving of desert by Sokolad Chocolates.
In true Diesel prêt-à-porter style, the store hosted celebs and stylistas including Banky W, Seyi Shay, Eku Edewor, Michelle Dede, Toke Makinwa and Adebayo Oke-Lawal.
Business execs including Adeola Adetunji (MD Coca Cola), Chuka Eseka (CEO Vetiva Capital Management) and Dewunmi Ogunsanya (Chairman MultiChoice) were also present at the event.
The store stocks iPad and laptop cases, menswear, womenswear and of course the renowned Diesel jeans. The launch of the Diesel store represents the brands appreciation of the growing African market.
View the exclusive photos from the event.
More stunning Photos of fashion artistry by attendees after the cut
Banky W
Eku Edewor
Bim Akin-Agunbiade
Toke Makinwa
Adebayo Oke-Lawal
Fade Ogunro
Bolaji Kekere-Ekun
Adaku Ufere
Michelle Dede
Charles Obienu
Seyi Shay
Olayinka Alakija
Makashe Awogboro
Tunde PamPam
Onyinye Fafi-Obi
Tewa Onasanya
Ayomide Akin-Agunbiade
Bimpe Temowo
Ann Ogunsulire
Helen Ibru
Zainab Ashadu
Kehinde Sayanwo
Rachael
Sola Magaji
Tabia Princewill
Afolabi Ogunbanjo
Ropo Akin-Agunbiade & Yinka Ogundairo
Maje Ayida & Toke Makinwa
Bisoye, Bim & Ayomide Akin-Agunbiade
Chuka Eseka
Tunde PamPam
Chris Ubosi
Oluwagbemiga Akinseye
Esther Onwugbolu
Ezinne Alfa
Ayo Oyewole & AY Makun
Michelle Dede & Eku Edewor
Ola Ibitoye, Bimpe Temowo & Toyin Odutayo
Tewa Onsanya & Bim Akin-Agunbiade
Adewunmi Ogunsanya
Seyi Shay & AY Makun
Otoide Ayemere & Bizzle O
Emma Nyra & Seyi Shay
Bim Akin-Agunbiade, Ann Ogunsulire & Iyanya
Tewa Onsanya, Bim Akin-Agunbiade, Omote Dimoko
AY Makun, Seyi Shay & Banky W
Diesel Store is located at Centro Lekki, Admiralty Way, Lekki Phase 1, Lekki, Lagos
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